
Who Are You? It’s a simple enough question, but the basis for each of the decisions you will make during your life- especially during your career. It’s just like the monotone lectures that our high school guidance counselors used to give us: “Who you are will determine what you do”, or in the words of Shakespeare “Know thyself”. Yet, even as I struggled through my first resume, I realized that the problem wasn’t that I didn’t know myself – I had been around for long enough to know my likes and my dislikes. So what was the problem?


Quality job descriptions attract quality people. If your company’s job descriptions don’t stand out from the typical page-long bullet lists that oversaturate Craigslist, you’re not going to catch the attention of the most qualified individuals for an open position. While writing a compelling job description will require more thought than writing the ordinary bullet list-styled description, the payoff will be worth the extra time you put in. Your company will receive applications from talented, creative individuals; the type of people who ignore boring job descriptions out of fear that the work environment will be equally boring.

